Aveda PurePro

A responsive platform for the professional Aveda community

Aveda Salon’s are considered to be the very top of their class and as a result they are always busy. An artist on the front line often has appointments booked back to back with little to no time left for personal growth. Until now.. This Platform was created to provide a portal for the Aveda Community. From Artists to Salon Owners, PurePro is the place to grow your career, share your work, connect with peers and learn about new Aveda products and techniques. This industry only exclusive app gives the artists easy access to training material, peer to peer learning and encourages them to plan their career path. There is a built in gamification aspect to the program, rewarding users for more engagement, and in turn enriching the community.

Project Tasks

  • UX
  • Art Direction
  • Design